Global giants, Microsoft and Salesforce are forming a strategic partnership to bring their software and products closer
One of the, if not the biggest Silicon valley news is the announcement by Salesforce CEO Marc Benioff and Microsoft CEO Satya Nadella of the strategic partnership between Microsoft and Salesforce to deliver new solutions and mobile experiences to their mutual customers.
It has come as quite a surprise since Microsoft Dynamics,Microsoft’s customer relationship management software is very close and direct competition to Salesforce. Interestingly,prior to becoming the CEO of Microsoft, Satya Nadella was Vice President of Microsoft Cloud and Enterprise group and he was responsible for the creation of Microsoft Dynamics.
So there is indeed a lot of curiosity around this deal between these giant organizations and interest in how it will mutually serve both businesses ? or be each other’s customers as says Microsoft CEO.
Salesforce1 for Windows and Windows phone 8.1 will give another leap to Salesforce’s lion share in mobile cloud based CRM market.
As per the deal, Salesforce will create Salesforce1 apps for Windows Phone 8.1. This will allow Salesforce customers to access Salesforce and run their businesses from their Windows enabled devices.
Salesforce1 already has a range of features and functionality optimized for Android and iOS mobile devices, to help users stay connected and productive on the go.
Salesforce is expected to deliver its new “Salesforce1” suite of products for Windows and Windows Phone 8.1 by the beginning of 2015
Salesforce for Office 365
Microsoft Office 365 is already cloud powered and its integration with Salesforce will let customers access, share and edit Office documents from within Salesforce.
This will also allow Salesforce data to be visualized and analyzed in Excel and Power BI.
Extending storage capacity beyond Salesforce.com
Use of Microsoft’s OneDrive for Business and SharePoint Online as integrated storage options for Salesforce is an excellent offering to Salesforce clients. It meets the challenge for big clients to keep storage consumption within their purchased storage space.
More Salesforce apps for Microsoft Outlook
Microsoft Outlook has a very large and loyal user base. Salesforce app with CRM features for Outlook will be very interesting to look out for.
Microsoft is already using ExactTarget marketing Hub, which was a huge acquisition by Salesforce last year.Through this collaboration, Microsoft is expected to spend more on ExactTarget while Salesforce is expected to use SQL, Microsoft’s database and Microsoft Azure cloud.
The question however is whether this ecosystem is really going to thrive? Specifics about this collaboration have not been disclosed yet and a question on everyone’s mind what does this partnership mean for Microsoft’s own CRM, Dynamics?
Well, this will surely be a very interesting space to watch in the coming months!
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